A marketing concept, first proposed as a
theory to explain a pattern among successful advertising campaigns.
The unique selling point is extremely important as it is what sells your film
as being different from the rest.
Example of unique selling points are:
- Head and shoulders shampoo: "You get rid of dandruff"
- Tesco: "every little helps"
- TK Max: "Big labels, small prices"
For my film trailer I need a USP that will sta
nd out and attract my target audience.
As my film is about betrayal I decided
that my unique selling point should be based around this. My target audience being ages 1
5+ would have experienced in real life the feeling of betrayal, therefore
they can relate to the characters. The USP will be "Trust no one", often a
wise quote used on a day to day basis, learnt from experience of reality.
This is short and catchy, therefore it will stick in the audience's minds. It
also outlines the story and therefore gives an insight of what the film is about, moreover it is promoti
ng it further.
For the film poster, my unique selling point of betrayal has come across, "TRUST NO ONE" underneath the title Deception meaning the misplace in somebody's trust ensures the story line of my film. The image furthermore does this as you can see the two people running and the protagonist in the centre of the page looking evil. This makes it clear to the audience that he deceives one of the other two characters.
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