Evaluation

Evalutation

Final video trailer

This is my final film trailer, there was however a detailed storyboard to match, although due to complications within the group I could not get this on to my blog. The feedback I received from this video was overall positive. However, one constructive piece of criticism I received is that there is no website at the end of my trailer, although this was already pointed, however due to group complications and timing this was not possible.

Final poster and magazine.

Here is my final magazine cover. I have used all the conventions of existing media, after feedback from my core audience after I had finished this magazine was very positive. I had constructive criticism on some of the fonts and colour from a small amount of individuals, however from many individuals the colour and font was successful. I was told I had used the conventions of media and the design and layout was successful, however a couple of people said they would have preferred to see a larger image, although attempting to do this in photoshop did not come so easy as the image can only be stretched to a certain size without the arms going off the page of the magazine, stretching the image upwards also proved difficult as it did not look realistic and just made him look stretched. The most positive feedback I recieved was based on the layout and design, the colour scheme worked well with the genre of my film and the layout is easy to read and bold and eyecatching.

This is my final poster, the feedback I received from my target audience was also very positive. The most praised comments were on the layout and colour of my poster, the simplicity in colours and text was commented on. The conventions were also commented on as being correct, for example comments on the small print were successful, although some did not like the small print as they thought it made the poster look messy and 'annoying', although I chose to keep it in as it is a convention of film posters and when read holds alot of important information. The images were successful as I chose to use them from the screen shots of my trailer, therefore the audience said they have an insight to what the film holds and contrast of the two pictures works well. They also give away some of the story line, which was a positive comment.

Editing magazine

Editing of Magazine

Editing poster

Editing Process of Poster

Magazine and poster editing schedule

Magazine and Poster Schedule

Initial ideas of layout for magazine

These images gave us the chance to experiment with different potential layouts and which are more appealing to our audience. Each draft conveys conventions but each has its own USP because they are each different. Although we were happy with the 3 layouts, we decided we weren’t going to use any of them as they did not fit with the pictures we decided to use for the poster.

Layouts:













These are our three layout designs which we showed to our target audience. They preferred layout number 3. When we asked them why, they said it was because the masthead stood out at the top of the magazine. They also liked the idea of having the two images and headings at the bottom half of the magazine. They found the headline effective in the middle of the page because they thought it would catch the eye of the audience.

Fonts: We showed our target audience a number of fonts when researching for our initial ideas. Out of these four fonts, font number one was favoured by the target audience. When asking them why they chose this font to be thier favourite, they said it was due to the font fitting in with our genre of film (action/thriller). They also had to vote for their preferred colour and had to choose from black, blue, red or grey. They chose red because they believe that red symbolises danger. In an action/thriller film, danger is well-known theme throughout this genre. They also believed it would stand out for the audience when shown on a poster or magazine.

The tagliens will appear down the sides as well as pugs being included, also skuylines and banners and convedntionas of any magzine, being the barcode and price.

Unique selling point.

USP (Unique selling point)

A marketing concept, first proposed as a

theory to explain a pattern among successful advertising campaigns.

The unique selling point is extremely important as it is what sells your film

as being different from the rest.

Example of unique selling points are:

• Head and shoulders shampoo: "You get rid of dandruff"
• Tesco: "every little helps"
• TK Max: "Big labels, small prices"

For my film trailer I need a USP that will sta

nd out and attract my target audience.

As my film is about betrayal I decided

that my unique selling point should be based around this. My target audience being ages 1

5+ would have experienced in real life the feeling of betrayal, therefore

they can relate to the characters. The USP will be "Trust no one", often a

wise quote used on a day to day basis, learnt from experience of reality.

This is short and catchy, therefore it will stick in the audience's minds. It

also outlines the story and therefore gives an insight of what the film is about, moreover it is promoti

ng it further.

For the film poster, my unique selling point of betrayal has come across, "TRUST NO ONE" underneath the title Deception meaning the misplace in somebody's trust ensures the story line of my film. The image furthermore does this as you can see the two people running and the protagonist in the centre of the page looking evil. This makes it clear to the audience that he deceives one of the other two characters.

Re-shooting and re-editing.

After feedback from various people viewing my edited film trailer, I got many ideas and constructive criticism to re shoot certain shots. For example, the mid shot of Mitchell and I talking is in front of a green wall, this does not loom professional as many of the comments I recieved were why did I leave the shot on a green screen, therefore we reshot this in a room with different sorroundings to make it more realistic and professional. Other shots we re shot were the boss talking, the lines "I want you to kill her" and the shots of him in the office. As a member of the group who originally played this character was absent, another group member took on the role and stepped in instead. We reshot this because the lighting was dim and very poor quality which did not make my film trailer come across well. Another shot we re-filmed was the phone call, originally the phone number came up as 'the boss' although we were told to stick to the genre of action/thriller this was unrealistic as in this genre of film numbers would be left unknown, therefore for re-filming we ensured the number came up as unknown.

Re-editing: Originally the film trailer was over 2 minutes and realistically was out of the time scale for a teaser trailer, therefore in order to reduce the length, shots were made shorter and many shots were erased as after feedback I was told they were not needed and were irrelevant. These involved shots of the plan on the board, certain running shots, certain shots of characters and getaway scenes. We often found ourseleves repeating things also, therefore by removing these shots out trailer became clear and the storyline was obvious.

Comments were also made on the music and flow of the trailer. We were advised to remove one piece of music as it was not needed and use the transition tools on premierpro on certain parts of the trailer to match the music and create a better view. Therefore by using many dip to blacks and crossfades, met the feedback from our audience. Another re-edit we did was the scene which shows love between Ella and the hitman. With the shot of the birds flying away we were told in between the lengthy shot to add the shot of Ella being picked up, we were told it was as if 'as the birds fly away, he picks up a bird' meaning the women. Birds often fly away when they fear they are in danger, by the hitman picking up Ella it connotes she is in danger.

re shoot

Editing process

After referring to our storyboard we could then crack on with the editing, using our footage. Here is an open window of premierpro, the programme in which we used to create and edit our film trailers. The two previews at the top are so we can see the final outcome (right) and then clip we have selected (left). The panel at the bottom of the page is where the editing takes place, the clips are easy to view and therefore means we can insert effects, makes cuts and sort out the time ect. The panel on the side is for effects in which we can chose and the clips which we have filmed and could select to be in our final outcome. Also whilst editing I decided to use the slow motion tool for the shots were the hitman and Ella are 'in love', this fits in with my slow music and editing and appears that the couple are in love, convincing the audience that all is well. Love often makes people lose their mind, and not aware of the real world around them therefore when we slow down the editing we see her world.

Font ideas

For my film I have to ensure the font is recognisable, so that when people see it they will know what film is is associated with. For example Harry Potter, 007 and twilight all have a specific font when we see this font we know that it is relating to these films. Here are some ideas of fonts for my film title....

This font is called defused, it works well with my film as the lettering looks as if it has been shattered by a gunshot, relating to my genre of film. The bold l

ettering also

makes the title stand out and easy to read, giving it more of a dramatic effect.

This font is 28 days later, although it has the effect of a thriller font, not much action genre is portrayed in this title, this would be more appropriate for a horror film.

This font is soul mission, this font would be appropriate for the genre of film, although it is not easy to read from a distance due to certain letters being wiped out in certain areas.

This is the trashed font, although it appears too playful for a film title of the genre action/thriller.

In the end I decided to go for the 'defused' font (top) as it is the easiest to read and portrays my film genre well. It has the serious and creative edge I want for my film trailer as it has the effect of being shot, it is bold and eye catching. For choosing my font I used the website www.dafont.com

Filming Schedule

For my filming I wanted to ensure that my locations would portray a action/thriller film, therefore by filming in isolated places I felt this would work. I filmed in an empty school, an isolated country lane and a wood, the empty building connotes an action

film as many of them are filmed in similiar sorroundings, likewise the lane and wood portrays thriller as they are also isolated and hidden away, more unfortunate events are likely to happen and this also makes the film more realistic.